SEO Resources

SEO – Keyword Density

keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.

The keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords.

As far as search engines are concerned, if a particular keyword has a higher density on that particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially.

Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for ‘keyword-spamming’).

Keyword’s should be chosen with care and you should use those keywords as often as you can ,and still “read” well. The amount of times your keyword comes up in your copy compared to other words is called keyword density.

Depending on who you ask, what search engine you are dealing with, or the phase of the moon, you will get a different answer from every SEO expert on what the right density should be.

Don’t try and “trick” the search engines. You almost always loose out in the end. Real content, written for real content usually ends up outranking sites that try and cheat the search engines.

Decide right now to play by the rules and when your competition begins to get banned, you will be up and running.

Improving the keyword density on your website is one of the fastest and simplest ways to increase your site’s visibility in the search engine results pages.

SEO – Italicizing

We aren’t going to take too much time up on this, but many SEO experts feel that Italicizing your text also causes the Search engines to pay more attention to those words.

These experts also suggest that you should use Italicizing at least once on every page for your keywords

The code looks like this:

Italicizing

It’s easy to do, and of course since you are doing SEO for people instead of machines, only do it when it fits into your overall plan.

Bolding Text falls under the same rules, but should probably be used a little more often.

SEO – Page titles

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or title elements, are one of the most important factors when developing a search engine friendly web page. The section of your web pages. We prefer and highly recommend that the page title come right after the opening tag of your web pages.

The secret to using page titles right is to keep them short and sweet. Don’t use filler text, and/or/how/when, etc… Keep it focused on your targeted keywords that you got from your keyword research.

Your keyword research should be a factor in your meta-tag writing and your page titles both.

Planning before starting to make your website can really help you identify an internal linking structure and linking method for your site that shouldn’t be overlooked.

Keyword research is about the most important part of your success. You can be great at implementing all the proper SEO techniques, but it will all be in futile if you target the wrong keywords.

Before you code a line, or write a single word down, you should begin doing your keyword research.

The first thing I want you to do is go to goodkeywords.com and download the keyword tool they have there. It will allow you to search a keyword and for that search keyword it will also tell you the number of times a keyword or keyword combination has been searched for over a time period.

Now you’re just starting out, and your chances of getting ranked highly for a generic keyword is very slim. Instead of trying to optimize “keyword”, try to optimize something a little narrower like, “Keyword Research”.

You really shouldn’t write for the engines. Write your content so it’s readable, fresh, and above all navigable.

If you write about your keywords, and use them in your content you will be just fine.

Remember, sites that are written for HUMANS, with SEO in mind will do better in the long run, than sites that cheat.

Your ultimate goal when you do research for keywords (both high paying keywords and keywords that get a lot of traffic), is to find a happy medium between the amount of traffic you can expect if you rank well and the amount of competition you will have. If you can’t rank well for your chosen keyword, try to rank well for a keyword combination.

In order to be successful in getting the high positions in the search engines you also need to know how much competition there is for a word. Keywords or keyword phrases that are very competitive need more than just a well optimized page to rank high in the search engines. Off-the-page factors like link popularity and anchor texts in the links that point at your web page are very important to consider when choosing keywords.

In conclusion keyword research is the first and most decisive step you will take when optimizing your web site. It will determine how successful you will be.

Your keyword research should be a factor in your meta-tag writing and your page titles.