SEO Resources

SEO – Anchor Text

Anchor text in a web page is a gateway to yet another page in the website. It reflects what you can expect from the page, which you are about the view. So, anchor text is an important entity in web design and search engine optimization (SEO).

SEO experts have come up with various ways to write the anchor text in a standard website. They feel that if you optimize the anchor text, you will be able to attract more customers and increase search engine ranking.

Anchor Text is important for both internal website structure and external linking.

Internally it is wise to use anchor text with your keywords when you link between pages in your website.

To use an Anchor Text Hyperlink view code example here:

Your anchor text

When you discuss a topic in the content of your web page and mention a keyword that is covered on its own page, you should use a hyper linked anchor text to that page. Anchor text is a factor that can increase your Search Engine Results for keywords and are assumed to be part of Google’s algorithm to determine search engine results.

A prime place to have anchor test is also in the footer section of your website where copyright information is placed.

Example:

2005 Copywrite- All rights reserved “Keyword” www.yoursitename.com

(Hyper Linking the word “keyword” to the url for the page where this Keyword prominent)

External Linking should also utilize the anchor text hyper linking method.

Your anchor text

From articles, to forum signatures, to reciprocal links or, link to us directions, all should include your Major Keyword as a descriptive anchor text hyper link.

It is smart to utilize several different keyword anchor text hyperlinks for various different backlinks. Make a list of all your major keyword phrases and create the anchor link code. Each time you link to a different site, attempt to place a different anchor text link on each site. If you have five major keyword Phrases, you should have multiple links for each of those anchor text hyperlinks.

Watch your search engine results and traffic increase when you utilize the power of anchor text hyper linking.

SEO – Improve Via One Way Link – 3 Easy Steps to Improve Your Page Rank

Targeted One-way links are the most beneficial. Linking to sites within your same dedicated theme is also important.

3 Easy Steps to Improve Your Page Rank through One Way Back links are

Directory Submissions

Besides the Major search engines there are countless smaller Directory Sites where you can submit your website. Most are free and a majority do not require a Link back to their site. You will need to have a well-written title tag, website description, and keywords. We suggest that you copy and paste your title tags, description and keywords, into a text file so that you can copy and paste as you submit to a variety of Directories. It may also be wise to change your title to include different Keyword Phrases as you expand and submit to numerous directories.

The site below contains a large number of directory sites that are SEO Friendly and normally free.

http://info.vilesilencer.com/main.php?rock=seo-friendly-c.php

You can also easily make a free keyword rich back link via stmadvertising.com.

You can also do a search for “SEO Friendly Directories” and get a list from any major search engine.

By submitting to directories, you are creating a Back link to your site. As the directory grows and ages, your Back link Page Rank can grow as well.

Article Submission

Articles are the fasted and easiest way to gain back links.

There are many article submission sites, each have different protocols. Some of the best are:

http://www.articlefinders.com

http://webpronews.com

http://www.certificate.net

http://www.articlecentral.com

http://www.ezinearticles.com

http://www.goarticles.com

http://www.ideamarketers.com

Press Release Submissions

The press release submission is relatively close to an article submission process. The Press Release sites have human reviewers that look for content and style in true journalistic fashion. The want a good headline and a good story that includes the Who, What, When, Where, Why and How.

If you can write an effective press release that is picked up by a major news source, you can gain tons of traffic; as well have a quality link from relatively high Page Rank trusted sites.

For different Press Release sites, just do a simple search for that term.

If you can successfully write a few articles, submit to several free SEO friendly directories and get a well-written press release picked up, your Back links, Page Rank and Traffic will grow exponentially.

SEO – Forum Signatures build back links

There are numerous ways to build back links. As you are now very much familiar with Directory Submissions, Article Submission, & Press Releases, The next simple easy and trouble-free way to get a back link as well as free traffic is the Forum Signature Tags.

Forums that do get indexed in the search engines create individual pages per thread. Your hyper linked signature tag is now a back link.

If you are not a member in any forum, find one that interests you and join as they are usually very informative and helpful.

Most Forums allow a user to add a signature tag line to their posts. Usually in the member’s area, you can edit, add and create a forum signature.

while creating your signature tag it is best to use your real name, also use a hyper linked URL and briefly describe your service or product. An example of a good signature tag would be:

The Authors Name

“Your Product line description in less than 10 words”

www.yourwebsite.com

Your signature tag can also be an Alt text hyperlink to create a keyword target back link.

For Example:

The Authors Name

“ Your Product line description in less than 10 words”

This entire phrase would be a hyperlink.

Your Product line description in less than 10 words

Each post that you make in a forum is now a back link to your site. Remember though not to spam and that your behavior in a forum can be extremely profitable or detrimental based on your attitude.

When posting in a forum, remember that you are in a public dome. If you are courteous, helpful, friendly, kind and post intelligently, you will get traffic from people clicking on your signature tag besides the back link. If the above does not describe you, then maybe you should avoid the benefits of a hyper linked signature tag?

Forums allow individuals to build trust and familiarity that is normally not present through the Internet. As trust grows, people will click on your signature tag and will purchase your product or service.

SEO – Articles create Backlinks

Submitting Articles are Important for SEO and Traffic. Articles Create Backlinks!

Backlink creates traffic, help out SERPs, and improve Page Rank.

You should be able to write 250 words on a subject in which you are familiar.

It doesn’t really matter on what the topic or subject, as long as the article is not about illegal activity, is unsafe or blasphemous.

Create your article in a word processing program so that you can easily edit, spell check and format. Don’t worry about font sizes, bold, italics etc., because most submission services won’t keep that original formatting and then Copy your article into a text file for easy copy and paste when it is time to submit.

An author’s bio section for each article is available on each article submission service. The bio section allows you to insert an html hyperlink. Write one or two sentences referencing your website and include your name. Make sure you use proper hyper linking for your URL.

It is of utmost importance that you do create the proper true HTML hyperlink in the bio section of your article; otherwise the article will be re-published without a true live link to your main site.

Proper codes:

Your Target Keyword Phrase – www.yoursitename

This will show the words, Your Target Keyword Phrase – www.yoursitename .com with the entire line a live hyperlink.

Submit your Article to several article submission websites.

Here is a List of a few good ones:

http://www.articlefinders.com

http://webpronews.com

http://www.ezinearticles.com

http://www.ideamarketers.com

http://www.goarticles.com

http://www.articlecentral.com

http://www.certificate.net

Most Article submission sites have RSS feed capability. This allows your article to be shown on multiple websites that utilize the RSS feeds. In addition many webmasters retrieve articles from article submission sites to add content article to their own sites. Every occurrence of your article “re-published” on a website, creates a free one-way back link to your site.

As time goes by, your articles will be re-published on multiple sites. An article even on a non-popular topic can still be re-published on 75 or more sites. Popular category topical articles will be published on 100 to 1000’s of websites. Every instance of a republished article creates a back link if the hyperlinked URL was correctly inserted in the original bio section area of the individual article.

Additional tip for checking your back links.

Do a Google, Yahoo, or MSN search using quotations marks around the name of the article, For example search for “My article title”, you will find all the results for that name that will consist of mainly the article that you have submitted. Daily you can easily see with a simple search the amount of back links you are gaining through the simple re-publishing of your article. You should check to make sure that the back link is Live on the new site republishing your article. Also check over time the Page Rank of those new back links.

Most sites that abode articles allow the option to make comments. You can then make a comment on your article and include a simple phrase to seek more information by going to the same site referenced in the bio while including another hyperlink. If you do make a comment, make sure you reference by name you are the author and don’t attempt to include a hyperlink not already in your article.

In a few months when the next Google Page Rank update occurs, all your articles should have page rank of their own, all passing Page rank back to your main site.

As your articles age on the re-published sites, and the re-publisher work on their own SEO and Page Rank, your article on their site increases in Page Rank as well.

SEO – Google Page Rank

Google does not manually assign keywords to sites, nor is the ranking of sites manually “boosted”. The ranking process is completely automated and takes into account more than 100 factors to determine the relevance of each result.

Google uses a complex algorithm to determine the value or page rank of each and every web page that is published on the Internet. The page rank for each web page is prominently displayed in the Google toolbar. Google Ranks pages from a value of 0 (zero) the lowest, to 10 (ten) the highest. You will notice that large authority type sites have the highest page rank. Page Rank for these upper level sites is mostly determined by the total number of outside links coming to the site.

The higher the value of Page Rank for each page does influence in part the position of Search Engine Results. Higher Rated Pages get spidered and indexed quicker than lower rated pages.

Page Rank fluctuates daily by the mathematical algorithm; however it’s not publicly reported very often. On average Google updates their Page Rank Toolbar to show a value approximately every 4 to 6 months. This timeline is always fluctuating and changing.

The little green meter bar in the Google Tool Bar that shows your current page rank is actually only the page rank from the time of the last update.

Here is a brief look at the history of Page Rank updates:

Year Date Info Days (between last update)

2005 Apr 22 Page Rank Update 111 Days
2005 Jan 1 Page Rank Update 87 Days
2004 Oct 6 Page Rank Update 106 Days.
2004 Jun 22 Page Rank Update 22 Days
2004 May 31 Page Rank Update 38 Days
2004 Apr 23 Page Rank Update 16 Days
2004 Apr 7 Page Rank Update 22 Days
2004 Mar 16 Page Rank Update 50 Days
2004 Jan 26 Page Rank Update 15 Days
2003 Dec 23 Page Rank Update 17 Days

From the chart above we can see the frequency of which the public display of Page Rank is released. If Page Rank is a true concern, then you usually have 2-3 months of work to improve your page rank before its next public unveiling.

The factors that influence your actual Page Rank are a highly guarded secret by Google. The true mathematical formula or algorithm changes often, and the weight or percentages of key elements to that formula change as well.

Here is a brief history of the Google Algorithm changes or Updates.

Year Date Info

2005 Feb 03 Algorithm Update
2004 Feb 11 Algorithm Update (Known as Brandy)
2004 Jan 11 Algorithm Update (Known as Austin)
2003 Nov 16 Algorithm Update (Known as Florida)

With each update in the algorithm, Google changes the weight or percentage of some factors in its formula. These changes have a dramatic effect on Page Rank and on Search Engine Results.

One thing is known about the Google Page Rank calculation. It is highly determined by the internal and external links on your site as well as off site incoming links or Back links.

You can control the internal linking of your site, by utilizing a strong navigation plan. You can control the amount of out going links from your site as well. The real job to increase Page Rank is by receiving more off site Back links to your site.

A simple formula for personal use is to have more off site links coming to your site than out going links from your site. It is also a key that your Back links come from different IP addresses than just links between several of your sites on the same server. Google also seems to weigh back links from relevant sites to the content of your site more than non-relevant site.

Increasing your page rank is simply done by increasing the amount of back links to your site, and/or having higher rated Page Rank Sites link to your site.

To improve your page rank through back links, see related topics of gaining back links or links (Live Link).

SEO – Sitemaps

Sitemaps are a value internal linking structure to your site. It is very spider friendly and can increase the amount of pages indexed by the major search engines.

Google now offers a way to submit your own site map directly to their search engine. Go here to find out more: google.com/webmasters/sitemaps/login

There is a site out that is a fun parody on SEO, and it’s also a great place to get a XML site map generated for free.

Now every site should have a sitemap. This should just be a page that has all the urls on the site.

Either way, if you don’t have links on your site to a sitemap or a page with all your links your missing out on a lot of search engine activity.

Learn how you can tell when the search engines spider your site map and site.

SEO – Internal linking Structure

Linking within a site is an often over-looked yet very important part of SEO. This is especially true for larger websites. Have you noticed that when you search for a particular website, the homepage frequently comes up first? One reason for this has to do with internal linking.

Internal linking is your way of telling the search engines which pages you feel are the most important.

Even more important than having the proper keyword density is linking your pages correctly internally. It’s probably the most overlooked aspect of good SEO.

You can have every page inside your site link back to a single page and raise its PR just from the links you created. It’s better than nothing, right? A large part of SEO at this point is naming your anchor links and using them internally. You will notice through out this site we link to certain pages within our text. This is both to help you navigate through our internal SEO strategies, but to also help the search engines by showing them what pages are important to us.

Think about this SEO strategy from a e-commerce aspect. Would you rather have a high Terms Of Service page or a high Ranking Sales page? I know which one I would prefer.

A basic crash course into this internal linking strategy is to make sure that every page on your site passes PR back to your home page. This can be done by simply adding a anchor text link to the footer of your website (look we did it here).

You can also link every page on your site from your site map if you have “orphan” pages that need to be crawled by the engines that you don’t include in your menu. A sitemap is a basic page that has a hyperlink for every single page that you want the search engines to find.