SEO Resources

SEO – Keyword Density

keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.

The keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords.

As far as search engines are concerned, if a particular keyword has a higher density on that particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially.

Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for ‘keyword-spamming’).

Keyword’s should be chosen with care and you should use those keywords as often as you can ,and still “read” well. The amount of times your keyword comes up in your copy compared to other words is called keyword density.

Depending on who you ask, what search engine you are dealing with, or the phase of the moon, you will get a different answer from every SEO expert on what the right density should be.

Don’t try and “trick” the search engines. You almost always loose out in the end. Real content, written for real content usually ends up outranking sites that try and cheat the search engines.

Decide right now to play by the rules and when your competition begins to get banned, you will be up and running.

Improving the keyword density on your website is one of the fastest and simplest ways to increase your site’s visibility in the search engine results pages.

SEO – Internal linking Structure

Linking within a site is an often over-looked yet very important part of SEO. This is especially true for larger websites. Have you noticed that when you search for a particular website, the homepage frequently comes up first? One reason for this has to do with internal linking.

Internal linking is your way of telling the search engines which pages you feel are the most important.

Even more important than having the proper keyword density is linking your pages correctly internally. It’s probably the most overlooked aspect of good SEO.

You can have every page inside your site link back to a single page and raise its PR just from the links you created. It’s better than nothing, right? A large part of SEO at this point is naming your anchor links and using them internally. You will notice through out this site we link to certain pages within our text. This is both to help you navigate through our internal SEO strategies, but to also help the search engines by showing them what pages are important to us.

Think about this SEO strategy from a e-commerce aspect. Would you rather have a high Terms Of Service page or a high Ranking Sales page? I know which one I would prefer.

A basic crash course into this internal linking strategy is to make sure that every page on your site passes PR back to your home page. This can be done by simply adding a anchor text link to the footer of your website (look we did it here).

You can also link every page on your site from your site map if you have “orphan” pages that need to be crawled by the engines that you don’t include in your menu. A sitemap is a basic page that has a hyperlink for every single page that you want the search engines to find.