SEO – Improve Via One Way Link – 3 Easy Steps to Improve Your Page Rank

Targeted One-way links are the most beneficial. Linking to sites within your same dedicated theme is also important.

3 Easy Steps to Improve Your Page Rank through One Way Back links are

Directory Submissions

Besides the Major search engines there are countless smaller Directory Sites where you can submit your website. Most are free and a majority do not require a Link back to their site. You will need to have a well-written title tag, website description, and keywords. We suggest that you copy and paste your title tags, description and keywords, into a text file so that you can copy and paste as you submit to a variety of Directories. It may also be wise to change your title to include different Keyword Phrases as you expand and submit to numerous directories.

The site below contains a large number of directory sites that are SEO Friendly and normally free.

http://info.vilesilencer.com/main.php?rock=seo-friendly-c.php

You can also easily make a free keyword rich back link via stmadvertising.com.

You can also do a search for “SEO Friendly Directories” and get a list from any major search engine.

By submitting to directories, you are creating a Back link to your site. As the directory grows and ages, your Back link Page Rank can grow as well.

Article Submission

Articles are the fasted and easiest way to gain back links.

There are many article submission sites, each have different protocols. Some of the best are:

http://www.articlefinders.com

http://webpronews.com

http://www.certificate.net

http://www.articlecentral.com

http://www.ezinearticles.com

http://www.goarticles.com

http://www.ideamarketers.com

Press Release Submissions

The press release submission is relatively close to an article submission process. The Press Release sites have human reviewers that look for content and style in true journalistic fashion. The want a good headline and a good story that includes the Who, What, When, Where, Why and How.

If you can write an effective press release that is picked up by a major news source, you can gain tons of traffic; as well have a quality link from relatively high Page Rank trusted sites.

For different Press Release sites, just do a simple search for that term.

If you can successfully write a few articles, submit to several free SEO friendly directories and get a well-written press release picked up, your Back links, Page Rank and Traffic will grow exponentially.

SEO – File Sizes

You should consider the size of your website files both for the benefit of search engines and your visitors.

Obviously, you want your visitors to be able to get your website to load fast, but you need to help the search engines as well.

You can reduce the file size in a couple of ways:

1.) Use External Style Sheets

2.) Use Validated Code

3.) Cut out all the junk

Most search engines spiders don’t read JavaScript unless you include it from another page, so consider making all your menus real hyperlinks with anchor text. Your pages will load faster and the SE’s will be happier.

Reducing the size of your pages will help with your overall search engine optimization.

SEO – Italicizing

We aren’t going to take too much time up on this, but many SEO experts feel that Italicizing your text also causes the Search engines to pay more attention to those words.

These experts also suggest that you should use Italicizing at least once on every page for your keywords

The code looks like this:

Italicizing

It’s easy to do, and of course since you are doing SEO for people instead of machines, only do it when it fits into your overall plan.

Bolding Text falls under the same rules, but should probably be used a little more often.

SEO – BOLDING

Some keywords should be bolded to point the search engines in the right direction.

When you are writing your web pages you will probably want to give importance to a certain word or two. Unlike header tags, using the option in your html code to make a word stand out doesn’t carry as much weight with the search engines. Don’t discount it though because it does matter.

Many WYSIWYG (What you see is what you get) programs do this for you on the fly, but make sure you end up with clean website code.

SEO – Header Tags

Header tags are HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. Keywords in header tags are much like the head lines on a news paper.

Using Header tags tells the search engine what words are important in the context of your page.

Consider

,

,

, etc.. to be the way that you highlight important keywords.

Different browsers interpret the Header tags in different ways. The format for them is always the same though:

Header tags and your rankings.

There are several different pre-set sizes for header text using tags. They range from H1, to H6. You should use them to highlight your chosen keywords, and try to avoid fluff words – remember, you are writing for people not machines, so if you need a pronoun — use it.

Using Header tag optimization will help you boost your website in search engines.

Your rankings will suffer with out the proper use of Header tags, so don’t leave them out of your planning stages of search engine optimization.

SEO – Meta Tags

If you have a great website that is both creative and resourceful, and you still don’t have enough traffic your web site needs to have meta tag. It doesn’t matter what some search engine expert told you. Fact is that 1000’s of search engines still use your Meta content to tell searchers what your site is about.

What is a meta tag?

The purpose of the Meta optimization tag is twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs).

Meta-tags look a little like this one:

< meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ />
< META NAME=”keywords” CONTENT=”Keywords separated by commas”>
< META NAME=”description” CONTENT=”Description of the page”>
< META NAME=”robots” CONTENT=”FOLLOW,INDEX”>

It should be at the top of your page on EVERY page. I understand you might not be a meta tag expert but that is no excuse. There are websites that already exist and that let you make your meta-tags for free….. With all the bells and whistles.

A good place to generate meta-tags on the fly is http://www.submitcorner.com/Tools/Meta/.

Meta-tags and page titles are really tied in together so don’t overlook your page titles.

SEO – Page titles

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or title elements, are one of the most important factors when developing a search engine friendly web page. The section of your web pages. We prefer and highly recommend that the page title come right after the opening tag of your web pages.

The secret to using page titles right is to keep them short and sweet. Don’t use filler text, and/or/how/when, etc… Keep it focused on your targeted keywords that you got from your keyword research.

Your keyword research should be a factor in your meta-tag writing and your page titles both.

Planning before starting to make your website can really help you identify an internal linking structure and linking method for your site that shouldn’t be overlooked.

Keyword research is about the most important part of your success. You can be great at implementing all the proper SEO techniques, but it will all be in futile if you target the wrong keywords.

Before you code a line, or write a single word down, you should begin doing your keyword research.

The first thing I want you to do is go to goodkeywords.com and download the keyword tool they have there. It will allow you to search a keyword and for that search keyword it will also tell you the number of times a keyword or keyword combination has been searched for over a time period.

Now you’re just starting out, and your chances of getting ranked highly for a generic keyword is very slim. Instead of trying to optimize “keyword”, try to optimize something a little narrower like, “Keyword Research”.

You really shouldn’t write for the engines. Write your content so it’s readable, fresh, and above all navigable.

If you write about your keywords, and use them in your content you will be just fine.

Remember, sites that are written for HUMANS, with SEO in mind will do better in the long run, than sites that cheat.

Your ultimate goal when you do research for keywords (both high paying keywords and keywords that get a lot of traffic), is to find a happy medium between the amount of traffic you can expect if you rank well and the amount of competition you will have. If you can’t rank well for your chosen keyword, try to rank well for a keyword combination.

In order to be successful in getting the high positions in the search engines you also need to know how much competition there is for a word. Keywords or keyword phrases that are very competitive need more than just a well optimized page to rank high in the search engines. Off-the-page factors like link popularity and anchor texts in the links that point at your web page are very important to consider when choosing keywords.

In conclusion keyword research is the first and most decisive step you will take when optimizing your web site. It will determine how successful you will be.

Your keyword research should be a factor in your meta-tag writing and your page titles.