SEO – CHEATING

As you endeavor into the world of SEO, you will come across many tools and search engine optimization programs that will enable you to quickly generate pages, scrape other sites, and in general violate the terms of service with all or most search engines.

As a general rule, anything that is scraping other sites is a direct violation of most countries laws. You are in essence stealing copy-written work. More than just getting banned from the search engines can happen when you go this route.

Specific software will generate thousands of pages from your chosen keywords and it’s quite easy to generate a lot of traffic with these black hat methods, TEMPORARILY. For long term success cheating is not the answer in regards to raising your search engine rankings and PR.

We can’t stress highly enough to do your homework and learn how to be a successful webmaster with out cheating. You will get caught and all of your “hard” work will be for naught.

Your website should always follow the first rule of content. Write for people, not machines.

SEO – Improve Via One Way Link – 3 Easy Steps to Improve Your Page Rank

Targeted One-way links are the most beneficial. Linking to sites within your same dedicated theme is also important.

3 Easy Steps to Improve Your Page Rank through One Way Back links are

Directory Submissions

Besides the Major search engines there are countless smaller Directory Sites where you can submit your website. Most are free and a majority do not require a Link back to their site. You will need to have a well-written title tag, website description, and keywords. We suggest that you copy and paste your title tags, description and keywords, into a text file so that you can copy and paste as you submit to a variety of Directories. It may also be wise to change your title to include different Keyword Phrases as you expand and submit to numerous directories.

The site below contains a large number of directory sites that are SEO Friendly and normally free.

http://info.vilesilencer.com/main.php?rock=seo-friendly-c.php

You can also easily make a free keyword rich back link via stmadvertising.com.

You can also do a search for “SEO Friendly Directories” and get a list from any major search engine.

By submitting to directories, you are creating a Back link to your site. As the directory grows and ages, your Back link Page Rank can grow as well.

Article Submission

Articles are the fasted and easiest way to gain back links.

There are many article submission sites, each have different protocols. Some of the best are:

http://www.articlefinders.com

http://webpronews.com

http://www.certificate.net

http://www.articlecentral.com

http://www.ezinearticles.com

http://www.goarticles.com

http://www.ideamarketers.com

Press Release Submissions

The press release submission is relatively close to an article submission process. The Press Release sites have human reviewers that look for content and style in true journalistic fashion. The want a good headline and a good story that includes the Who, What, When, Where, Why and How.

If you can write an effective press release that is picked up by a major news source, you can gain tons of traffic; as well have a quality link from relatively high Page Rank trusted sites.

For different Press Release sites, just do a simple search for that term.

If you can successfully write a few articles, submit to several free SEO friendly directories and get a well-written press release picked up, your Back links, Page Rank and Traffic will grow exponentially.

SEO – SITE PR AND HOW IT AFFECTS

Every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.

If site M links to site N, a percentage of Site M’s Page Rank is passed or credited to site N. Nothing is lost from site M in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

The amount of Page Rank Site M passes is determined by the amount of Outbound links of site M’s page. The more Outbound links, the smaller percentage of Page Rank is passed. Pages with large amounts of outgoing links pass very little Page Rank and in some cases may cause more harm than good. Try to avoid linking to pages that have large amount of outgoing links, Like Link Farms etc.

A real life true example. Site M had a Page Rank of 4, there were only 2 outbound links on Site M. One of those outbound Links was to brand new Site N. Brand new Site N had 3 out going links, and NO other Incoming Links, besides the one from Site M. Google awarded Site N a new Page Rank of 4.

From this real life example, we see that the fewer outbound links per page, the more Page Rank is passed.

If Site M in the example above had a large number of outbound links on the page, then a smaller percentage of Page Rank would have been passed and New Site N would have received a lower rank then the equal rank that was passed.

It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchange. Their Page Rank usually grows with age and has more inbound links than outbound links, creating a higher Page Rank, which in turn passes to your site via it’s outbound link.

In general terms, an individual page’s Page Rank is determined by the amount of links going out of that page (outbound) and the amount of links coming to that page (Inbound). A general rule of thumb: you want to have more inbound links than outbound links.

Few things to avoid,

You can lose Page Rank and Search Engine Results by Linking to sites that are considered Banned, or Bad Neighborhoods. Be aware and check before linking.

Be aware to whom your site is linking to via outbound links. Periodically check your outbound links making sure that they are:

1)Still an active website.

2) Still a resource for the reason you linked to them in the first place.

3) They have not changed theme formats and are still a quality site.

When doing reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn’t like Link Farms (1000’s of links on the site), gambling sites and pornography. Unless that is your business, don’t link to any of those types of sites.

Page Rank grows over time. Google updates visible Page Rank infrequently, like every 4-8 months or so. The best SEO strategy is to link to and link exchange with like themed sites or quality site.

SEO – Articles create Backlinks

Submitting Articles are Important for SEO and Traffic. Articles Create Backlinks!

Backlink creates traffic, help out SERPs, and improve Page Rank.

You should be able to write 250 words on a subject in which you are familiar.

It doesn’t really matter on what the topic or subject, as long as the article is not about illegal activity, is unsafe or blasphemous.

Create your article in a word processing program so that you can easily edit, spell check and format. Don’t worry about font sizes, bold, italics etc., because most submission services won’t keep that original formatting and then Copy your article into a text file for easy copy and paste when it is time to submit.

An author’s bio section for each article is available on each article submission service. The bio section allows you to insert an html hyperlink. Write one or two sentences referencing your website and include your name. Make sure you use proper hyper linking for your URL.

It is of utmost importance that you do create the proper true HTML hyperlink in the bio section of your article; otherwise the article will be re-published without a true live link to your main site.

Proper codes:

Your Target Keyword Phrase – www.yoursitename

This will show the words, Your Target Keyword Phrase – www.yoursitename .com with the entire line a live hyperlink.

Submit your Article to several article submission websites.

Here is a List of a few good ones:

http://www.articlefinders.com

http://webpronews.com

http://www.ezinearticles.com

http://www.ideamarketers.com

http://www.goarticles.com

http://www.articlecentral.com

http://www.certificate.net

Most Article submission sites have RSS feed capability. This allows your article to be shown on multiple websites that utilize the RSS feeds. In addition many webmasters retrieve articles from article submission sites to add content article to their own sites. Every occurrence of your article “re-published” on a website, creates a free one-way back link to your site.

As time goes by, your articles will be re-published on multiple sites. An article even on a non-popular topic can still be re-published on 75 or more sites. Popular category topical articles will be published on 100 to 1000’s of websites. Every instance of a republished article creates a back link if the hyperlinked URL was correctly inserted in the original bio section area of the individual article.

Additional tip for checking your back links.

Do a Google, Yahoo, or MSN search using quotations marks around the name of the article, For example search for “My article title”, you will find all the results for that name that will consist of mainly the article that you have submitted. Daily you can easily see with a simple search the amount of back links you are gaining through the simple re-publishing of your article. You should check to make sure that the back link is Live on the new site republishing your article. Also check over time the Page Rank of those new back links.

Most sites that abode articles allow the option to make comments. You can then make a comment on your article and include a simple phrase to seek more information by going to the same site referenced in the bio while including another hyperlink. If you do make a comment, make sure you reference by name you are the author and don’t attempt to include a hyperlink not already in your article.

In a few months when the next Google Page Rank update occurs, all your articles should have page rank of their own, all passing Page rank back to your main site.

As your articles age on the re-published sites, and the re-publisher work on their own SEO and Page Rank, your article on their site increases in Page Rank as well.

SEO – File Sizes

You should consider the size of your website files both for the benefit of search engines and your visitors.

Obviously, you want your visitors to be able to get your website to load fast, but you need to help the search engines as well.

You can reduce the file size in a couple of ways:

1.) Use External Style Sheets

2.) Use Validated Code

3.) Cut out all the junk

Most search engines spiders don’t read JavaScript unless you include it from another page, so consider making all your menus real hyperlinks with anchor text. Your pages will load faster and the SE’s will be happier.

Reducing the size of your pages will help with your overall search engine optimization.

SEO – Style Sheets

Cascading Style Sheets, or CSS for short, are another great way to help create top Search Engine rankings.

When I get a new webmaster as a client the first thing I suggest to them is to allow me to switch their site over to using a cascading style sheet (or CSS for short).

There are a thousand reasons for this, beyond loading faster and taking up less resource, it makes the page less cluttered with tags and font styles and allows the search engine spiders to really cruise through a site.

The page you are looking at right now is a table less CSS style sheet designed website that loads fast and is geared just towards making the search engines happy from a technical view point.

Now you might not think that page size matters much to search engines, but remember to get to your internal links, they have to “read” your whole site to find them. If your page is smaller they can do more crawling before the resources they have allocated for your site are exhausted.

Style sheets and clean code are a must for good readability and keeping the search engines happy.

SEO – Keyword Density

keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.

The keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords.

As far as search engines are concerned, if a particular keyword has a higher density on that particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially.

Keyword density is important since search engines use this information to categorize a site’s theme, and to determine which terms this site is relevant to — the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for ‘keyword-spamming’).

Keyword’s should be chosen with care and you should use those keywords as often as you can ,and still “read” well. The amount of times your keyword comes up in your copy compared to other words is called keyword density.

Depending on who you ask, what search engine you are dealing with, or the phase of the moon, you will get a different answer from every SEO expert on what the right density should be.

Don’t try and “trick” the search engines. You almost always loose out in the end. Real content, written for real content usually ends up outranking sites that try and cheat the search engines.

Decide right now to play by the rules and when your competition begins to get banned, you will be up and running.

Improving the keyword density on your website is one of the fastest and simplest ways to increase your site’s visibility in the search engine results pages.

SEO – Internal linking Structure

Linking within a site is an often over-looked yet very important part of SEO. This is especially true for larger websites. Have you noticed that when you search for a particular website, the homepage frequently comes up first? One reason for this has to do with internal linking.

Internal linking is your way of telling the search engines which pages you feel are the most important.

Even more important than having the proper keyword density is linking your pages correctly internally. It’s probably the most overlooked aspect of good SEO.

You can have every page inside your site link back to a single page and raise its PR just from the links you created. It’s better than nothing, right? A large part of SEO at this point is naming your anchor links and using them internally. You will notice through out this site we link to certain pages within our text. This is both to help you navigate through our internal SEO strategies, but to also help the search engines by showing them what pages are important to us.

Think about this SEO strategy from a e-commerce aspect. Would you rather have a high Terms Of Service page or a high Ranking Sales page? I know which one I would prefer.

A basic crash course into this internal linking strategy is to make sure that every page on your site passes PR back to your home page. This can be done by simply adding a anchor text link to the footer of your website (look we did it here).

You can also link every page on your site from your site map if you have “orphan” pages that need to be crawled by the engines that you don’t include in your menu. A sitemap is a basic page that has a hyperlink for every single page that you want the search engines to find.

SEO – BOLDING

Some keywords should be bolded to point the search engines in the right direction.

When you are writing your web pages you will probably want to give importance to a certain word or two. Unlike header tags, using the option in your html code to make a word stand out doesn’t carry as much weight with the search engines. Don’t discount it though because it does matter.

Many WYSIWYG (What you see is what you get) programs do this for you on the fly, but make sure you end up with clean website code.

SEO – Header Tags

Header tags are HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. Keywords in header tags are much like the head lines on a news paper.

Using Header tags tells the search engine what words are important in the context of your page.

Consider

,

,

, etc.. to be the way that you highlight important keywords.

Different browsers interpret the Header tags in different ways. The format for them is always the same though:

Header tags and your rankings.

There are several different pre-set sizes for header text using tags. They range from H1, to H6. You should use them to highlight your chosen keywords, and try to avoid fluff words – remember, you are writing for people not machines, so if you need a pronoun — use it.

Using Header tag optimization will help you boost your website in search engines.

Your rankings will suffer with out the proper use of Header tags, so don’t leave them out of your planning stages of search engine optimization.